Through data analysis and A/B testing, we uncovered that lo-fi user-generated content highlighting Remitly’s core RTBs significantly outperformed traditionally produced creative across both Meta and TikTok. Building on this insight, we developed seven trend-driven concepts specifically designed for paid social. Each concept was localized into eight languages, resulting in 56 total videos. Creators from each language’s country of origin were sourced to ensure accurate pronunciation and cultural relevance. The outcome was hyper-localized, high-performing content that authentically tapped into current social trends and resonated with global audiences. The content below was localized for South Asian audiences.