The Great Bill Back
This country owes its Indigenous population a lot. Not only did we take their spiritual land, in which much of our National Parks system now resides, but we also charge them to access that which we’ve stolen. The history between our government and the Indigenous people of this nation has always been one of thievery and corruption on our side. All of the roads rooted in equity point to repatriation however we’ve yet to reach that. We’ll have to turn the tables, resolving this ourselves but not without holding accountable the change-makers who should be acting on our behalf. We will partner with Venmo to pay for 5,000 parks passes for Indigenous people with the goal of eventually providing access to the entire Indigenous population of 2 million. Then we will publicly bill the United States Government to cover the bill for the rest of the Indigenous population, a whopping $2 Million.
Team: Mia Pallazza (Art Director) Catherine Young (Copywriter), Campbell Fay (Art Director), Matt Rector (Creative Director).
Client: Internal Carmichael Lynch
Category: PSA Campaign
Date: September, 2023