Every year, Subaru awards a single retailer the prestigious title “Retailer of the Year.” The retailer that wins this title must fulfill requirements in areas relating to outstanding community involvement, customer commitment, and overall commitment to the Love Promise®. Once a winner has been chosen we spend months working alongside that Retailer’s team, hometown charity, and customers to create a 13-minute docu-style video. The video is released at Subaru of America’s largest awards ceremony of the year as well as shortened 30-second television spots in the hopes it may inspire other Subaru Retailers to be just as involved in changing the lives of others. 

Team: Hans Hansen (Lead Creative Director – Art), Will Gorman (Lead Creative Director – Copy), Jay Haymen (Director), Payton Fabor (Writer), Mia Pallazza (Art Director)